Portrait of the strength coach
Your Coach

YOUR GOALS.
MY JOB.

The Story

I coach because most training advice is built for the person giving it, not the person following it.

I was the person spinning my wheels — following generic plans, stalling within weeks. The turning point wasn't a secret exercise. It was structure, progression, and someone actually reading what I was doing.

That's what I build now. Coaching that starts with where you are — whether you've never touched a barbell or you're stuck on a long plateau.

Coaching

Coaching

Planning

Planning

Consultation

Consultation

Coaching Philosophy

CONSISTENCY
BEATS INTENSITY.

The best programme is the one you can stick to. Progress is built through repeated, manageable effort — not suffering.

Training Approach

PROGRESS,
MEASURED.

Every programme is built around progressive overload and tracked from day one — so we can see what's working and adjust what isn't.

The Forge Standard
Coaching principles
Structured Programming
Technique-Led Coaching
Measurable Progression
Individual Programming
Chalk on a barbell

LET'S BUILD
SOMETHING.