
Your Coach
YOUR GOALS.
MY JOB.
The Story
I coach because most training advice is built for the person giving it, not the person following it.
I was the person spinning my wheels — following generic plans, stalling within weeks. The turning point wasn't a secret exercise. It was structure, progression, and someone actually reading what I was doing.
That's what I build now. Coaching that starts with where you are — whether you've never touched a barbell or you're stuck on a long plateau.
Coaching Philosophy
CONSISTENCY
BEATS INTENSITY.
The best programme is the one you can stick to. Progress is built through repeated, manageable effort — not suffering.
Training Approach
PROGRESS,
MEASURED.
Every programme is built around progressive overload and tracked from day one — so we can see what's working and adjust what isn't.
The Forge Standard
Coaching principlesStructured Programming
Technique-Led Coaching
Measurable Progression
Individual Programming



